Keerthana K.J

About this Course:

The Societal Research is a skill enhancement course designed to provide students with the skills and knowledge necessary to conduct research and implement projects that address pressing societal issues. This course emphasizes the importance of evidence-based practices in understanding and solving social problems. Students will learn how to design, conduct, and analyze research that informs policy and practice in various fields such as public health, education, social services, and community development.

The course covers key topics such as research design, data collection methods, statistical analysis, and the ethical considerations involved in conducting societal research. The research project covers planning and implementation stages to the evaluation and reporting of outcomes. Through hands-on projects, students will gain experience in addressing issues such as poverty, inequality, health disparities, and environmental sustainability.

Course Outcome and Professional Focus:

The societal research will enhance analytic thinking and build strong human values and concern for the society. It will imbibe in them the spirit of corporate social responsibility as they step into the corporate field. ­The research findings arrived at by students can be translated into effective strategies contributing meaningfully for the betterment of the community.

Students on completion of this course will understand complex social issues and develop evidence-based solutions, and implement projects that promote social change. Students will be equipped to contribute to the development of effective policies and programs that enhance the well-being of communities and society at large.

About this Course:

Quantitative methods and analytics are essential tools used across various fields to analyze numerical data, make informed decisions, and solve problems. These methods rely on mathematical, statistical, and computational techniques to understand patterns, relationships, and trends within data.

Throughout the course, students will be learning linear programming, Job sequencing, critical path method, PERT, etc. which will help them to make informed database decisions in difficult scenarios. The transportation problem, theory of games and an exposure to R Studio interface, will teach them to plan the activities in the organisation which will help the smooth functioning of any organisation. The activities organised in the subject will give them real-life scenarios in turn help them to learn practical applications of each concept. 

Course Outcome and Professional Focus:

By the end of this course, students will be able to apply quantitative methods and analytics which provide a framework for analyzing data, making informed decisions, and solving complex business problems. By understanding, applying and analyzing with the help of these techniques, the students can gain valuable insights and drive better outcomes in various domains.­

About this Course:

The Strategic Management course is designed to equip students with the essential skills and knowledge required to navigate and lead in today’s complex and dynamic business environment. This course focuses on the analysis of internal and external environments to formulate effective business strategies. Students will learn to apply various strategic management theories and frameworks to solve real-world business problems. Throughout the course, students will engage in case studies and simulations that reflect current business challenges. They will develop the ability to critically evaluate and implement strategies that enhance organizational performance.

Key topics covered in the course include competitive analysis, strategic planning, corporate governance, and resource allocation. Overall, Strategic Management prepares students to take on leadership roles where they can influence the direction and success of their organizations through well-informed strategic decisions. This course is essential for those aspiring to senior management positions or entrepreneurial ventures.

Course Outcome and Professional Focus:

By the end of this course, students will be equipped to analyze both the internal and external environments, which will aid in formulating effective strategies. Students will be able to apply theories and practices of Strategic Management to solve business problems in uncertain and complex environments. Additionally, students will gain the ability to implement and evaluate strategies in a competitive business landscape.

About this Course:

The Marketing Management course is designed to provide students with a comprehensive understanding of marketing principles and practices within a business context. This course covers wide range of topics including market research, consumer behaviour, product development, branding, and marketing mix strategies for products and services. Students will learn how to analyse market trends and data to make informed marketing decisions that drive business growth.

A key focus of the course is on developing strategic marketing plans that align with overall business objectives. Through case studies and real-world projects, students gain hands-on experience in creating and implementing marketing campaigns. The course also explores the role of marketing in various industries, emphasizing the importance of adaptability and innovation in a rapidly changing market environment. The course prepares students to become effective marketing leaders who can drive business success through innovative and customer-focused marketing practices.

Course Outcome and Professional Focus:

By the end of this course, students will be equipped to analyze consumer buying behaviour, which will enable them to effectively segment and target markets for products and services. They will gain the ability to apply marketing mix strategies by evaluating competitors’ marketing strategies. This knowledge will empower students to create and implement effective marketing plans that drive business success.

About this Course:

The Research Methodology course is designed to equip students with essential concepts and skills for conducting rigorous and effective research. The course covers a wide array of topics, including research design, data collection, data analysis, and interpretation. The key areas include understanding the principles of research methodology, developing research questions and hypotheses, designing methodologically sound and ethically responsible studies, and collecting, analyzing, and interpreting data using appropriate methods. The course also covers significance of research, types of research such as basic, applied, qualitative, and quantitative, and a comprehensive overview of the research process. The course also emphasizes effective communication of research findings.

Course Outcome and Professional Focus:

At the end of the course, students will master research concepts to tackle business challenges, create research proposals, and apply data collection and hypothesis testing methods. They will be proficient in analyzing and interpreting data using statistical techniques. This course prepares students for careers in business analysis, market research, and consulting, equipping them to drive innovation and inform business decisions.

About this Course:

The “Financial Management” course is designed to provide students with a comprehensive understanding of the principles and practices of financial management within organization. This course is essential for those pursuing careers in finance, accounting, business administration, and related fields. It encompasses a wide range of topics to equip students with the knowledge and skills necessary to make informed financial decisions.

By mastering topics such as capital structure, dividend policies, capital budgeting, and working capital management, students develop analytical and strategic thinking skills. These competencies prepare them for careers in corporate finance, investment banking, financial planning and analysis, risk management, public finance, financial consulting, and banking. This course is integral to developing the financial acumen necessary for effective business management and strategic decision-making. Through a combination of theoretical learning and practical application, students will be well-prepared to tackle complex financial challenges in their professional careers.

Course Outcome and Professional Focus:

This course equips students with a robust understanding of financial principles and practices essential for effective decision-making in various professional roles. Graduates are capable of making informed financial decisions, optimizing resource allocation, and contributing to the financial health and strategic objectives of their organizations.

About this Course:

Human Resource Management is a crucial organizational function focused on the effective and efficient management of an organization’s workforce. The course Human Resource Management covers a range of topics including recruitment, selection, training, development, performance appraisal, compensation, and employee relations. It aims to equip students with the skills and knowledge necessary to attract, retain, and motivate employees, ensuring that they contribute optimally to the organization’s goals. ­This course ­is essential for management students in understanding the dynamics of managing an organization’s most valuable asset-its people.

Throughout the course, students will delve into the core principles of management, the essential framework for setting direction, organizing resources, and leading effectively. Through interactive activities like role plays, debates and group discussions, student­s will discover key traits of HR, hone teamwork skills, allowing them to collaborate effectively and contribute meaningfully to any organization.

Course Outcome and Professional Focus:

By the end of this course, students will explore key concepts from planning to how organizations operate and achieve their goals. The recruitment and selection concepts will equip students to identify and attract the best candidates, and to assess whether they are fit for the organization.

About this Course:

This Course Advanced Excel and Basics of Python is a combination of Microsoft Excel’s advanced features and Basics of Python Programming. A student of MBA going to the Second Semester and further will be in need of data analysis to be done for subjects like Quantitative methods, Internships and their project works. With the help this course students will be dealing with different types of data sets and know to work with data visualization tools. Learning Python will help them in their project work particularly with respect to Business Analytics. Through the lab sessions and conduction of experiments throughout the semester the students will be industry ready with well-equipped technical skills.

Course Outcome and Professional Focus:

By the end of this course, students will be able to apply Excel Macros and Python to solve simple problems. They will also be able to analyse Business problems by using visualization and other techniques like Pivot tables, charts and diagrams.

About this Course:

The Managerial Economics course provides students with a deep understanding of how economic principles apply to business decision-making. Covering micro and macroeconomic concepts, the course explores topics such as demand and supply analysis, which helps students understand market dynamics and pricing strategies. It delves into break-even analysis, allowing students to determine the financial viability of projects, and forecasting techniques, equipping them with tools to predict future market conditions and make informed strategic decisions. Activities in the course include case studies, where students apply theoretical knowledge to real-world business scenarios, group projects that foster collaborative problem-solving, and simulations that mimic economic decision-making in business environments. Through these interactive and practical exercises, students gain valuable insights into the economic factors that influence business performance and strategy.

Course Outcome and Professional Focus:

This course equips students with the ability to apply economic principles to business decision-making, enhancing their analytical and strategic thinking skills. By mastering micro and macroeconomic concepts, demand and supply analysis, break-even analysis, and forecasting techniques, students can effectively analyze market conditions, optimize resource allocation, and make informed business decisions. This knowledge prepares them for careers in business analysis, economic consulting, financial management, strategic planning, and policy advising, enabling them to contribute to the economic efficiency and strategic success of their organizations.

About this Course:

In today’s dynamic business world managers need valuable insights to optimize process and create value chain. This course, Accounting for Managers will help students to explore how accounting plays a crucial role in helping managers make informed decisions. The course is meticulously crafted to furnish students with a robust and comprehensive understanding of the essential concepts in accounting, financial reporting, and financial statements. It aims to equip students with the necessary skills for preparing and maintaining books of accounts, interpreting financial data, and analyzing financial statements for informed decision-making.  Overall, this course aims to build a strong theoretical and practical foundation in accounting, preparing students for advanced studies or careers in accounting and finance.

Course Outcome and Professional Focus:

They gain practical skills by preparing books of accounts, handling accounting records, and analyzing financial statements. Through hands-on experiences with tools like Tally, learners learn to evaluate the financial health of companies or their own ventures. Additionally, they master the art of interpreting accounting information, enabling informed decision-making. By achieving these competencies, students emerge well-prepared to navigate the complexities of financial management and contribute effectively in managerial roles.

About this Course:

Managerial communication is the smooth flow of information between different managers and their teams. The course, Managerial Communication ensures minimal errors, reduced conflicts, and increased efficiency. Students understand and assimilate various types of communication such as, Verbal Communication which involves spoken words without written records where careful word selection is crucial. Communication through Body Language is another aspect of this course which involves nonverbal clues like gestures, facial expressions, and posture which conveys emotions, confidence, and openness. Students learn the art of written Communication including emails, memos, reports, and documentation. Students master the upward flow, the downward flow and the lateral flow which facilitates collaboration and problem solving in the business.

Course Outcome and Professional Focus:

This course aims to empower students with superior communication skills, enabling them to succeed as effective managers. Through a comprehensive curriculum, learners will master the mechanics of precise and impactful business writing in English. Additionally, the course introduces contemporary practices in managerial communication and emphasizes the analysis of real-world business situations. By the end of the program, students will be adept at drafting persuasive business proposals.

About this Course:

Business Statistics is a systematic practice of collecting, analyzing, interpreting and presenting the data relevant to th­­e business operation and decision making. In this course students learn to ssummarize and organize data using graphs, charts, and numerical measures. This course, Business Statistics and Analytics provides a snapshot of current operations or market conditions, such as sales figures or customer demographics. It helps stakeholders understand company performance and track progress towards goal. Statistics goes beyond descriptive statistics to identify why certain trends or outcomes have occurred. It is useful for understanding causality and uncovering underlying reasons behind observed patterns. Predictive Statistics delves into projects future trends based on historical data which is essential for forecasting sales, demand, or market behavior over time. In a nutshell, business statistics empowers professionals to assess data, identify patterns, and make strategic decisions that drive efficiency and innovation within companies

Course Outcome and Professional Focus:

Upon completion of the course, students will be proficient in applying statistical concepts to solve real-world business problems, analyzing data using techniques such as correlation, regression, time series, and evaluating and validating data through hypothesis testing.

About this Course:

This course delves into the creation and management of start-up businesses.  The course, Entrepreneurial development and start up eco-system provide valuable knowledge not only for aspiring entrepreneurs but also for individuals pursuing careers in other contexts. Throughout the course students learn how to formulate an effective strategy for their start-up, considering factors like market positioning, competitive advantage, and differentiation. The course emphasizes the importance of choosing the right location for the business. Students explore various financing options available to start-ups, including bootstrapping, venture capital, and angel investors. Students work on developing a comprehensive business plan for their start-up, integrating all relevant aspects. Entrepreneurship involves both risks and rewards. Students gain insights into managing risks effectively while maximizing the potential rewards.

Course Outcome and Professional Focus:

In this course, students develop the skills to create and lead entrepreneurial ventures. They apply management concepts, demonstrate value-based leadership, and take calculated risks. Additionally, they gain proficiency in solving business problems, evaluating global economic and legal aspects, a­­nd making data-driven decisions.